Jai Tulunad (R.) Celebrates World Tulu Script Day with ‘Erad Tulunada Kodi Erad’ Campaign Across Mangaluru
Jai Tulunad (R.) Celebrates World Tulu Script Day with ‘erad Tulunada Kodi erad’ Campaign Across Mangaluru
MANGALURU, October 10, 2026: Jai Tulunad (R.) Kudla Unit celebrated World Tulu Script Day with enthusiasm on October 10, commemorating the birth anniversary of renowned Tulu scholar Pundoor Venkataraja Puninchithaya, whose contributions to Tulu literature and the traditional Tulu script continue to inspire generations.
The celebration also marked the achievement of Tulu’s additional administrative language status in Karnataka. As part of the occasion, the organization launched the “erad Tulunada Kodi erad” campaign, meaning “Let the Tulunad Flag Fly High Everywhere,” to celebrate this milestone and promote awareness of Tulu language, culture and script.
Tulu Nadu Flags Hoisted Across Mangaluru
Under the leadership of Jai Tulunad (R.) Kudla Unit, the campaign was conducted at several prominent locations and auto-rickshaw stands across Mangaluru. Tulu Nadu flags were hoisted at Bejai KSRTC, Kudroli, Devikatte Rickshaw Stand, Padangadi, Maryhill, Ballalbagh, Valencia, Hampankatta and Tulunada Rickshaw Stand at KPT.
The campaign aimed to express the pride and aspirations of the Tulu-speaking community following the administrative language recognition and to encourage the continued preservation and development of the Tulu language and its traditional script.
Remembering Pundoor Venkataraja Puninchithaya
Participants paid tribute to the late Pundoor Venkataraja Puninchithaya for his invaluable contributions to Tulu literature and the promotion of the traditional Tulu script. His work remains an inspiration to those striving to preserve and pass on the linguistic heritage of Tulunad to future generations.
Jai Tulunad (R.) Leaders and Members Participate
The campaign witnessed the participation of Jai Tulunad (R.) office-bearers, founder committee members, Tulu script teachers, auto-rickshaw drivers and Tulu language enthusiasts.
Those who participated included:
- Chethan Anchan – Vice President, Kudla Unit
- Sharathraj Alankar – General Secretary, Kudla Unit
- Akshith Shetty – Organizing Secretary, Kudla Unit
- Bhavishya S. Kudla – Treasurer, Kudla Unit
- Shilpashri Tuluvedi – Tulu Script Director, Kudla Unit
- Kiran Tuluve – Founder Committee Member
- Udaya Poonja Tharapadiguthu – Founder Committee Member and Former President, Central Committee
- Sudarshan Surathkal – Former President, Central Committee
- Vinay Rai Kudla – Member, Kudla Unit
- Rakshith Raj Bajal – Founder Committee Member
- Chirashri Deralakatte – Member, Kudla Unit
- Jeevitha Kuttar – Joint Secretary, Kudla Unit
- Nidhi Rai – Owner, Final Cut Studio
Nidhi Rai was also present in support of the initiative.
One Mission: Preserve and Promote Tulu
The “Aerad Tulunada Kodi Aerad” campaign successfully brought together members of the community to celebrate World Tulu Script Day and the administrative language recognition of Tulu. The initiative highlighted Jai Tulunad (R.)’s continued commitment to safeguarding Tulu’s linguistic heritage, promoting the traditional Tulu script and strengthening community participation in the development of the language.
The message of the campaign was clear: one language, one heritage and a shared commitment to keeping the Tulu flag flying high across Tulunad and beyond.